SNAP
Industry: Conveyancing
Location: Leeds, UK
Campaign Type: Lead Generation
Channels: Google Ads
CLIENT INTRODUCTION
Ozan launched his independent conveyancing firm after a successful career at a larger corporate firm. He aimed to maximise lead generation and secure more instructions within a manageable catchment area, allowing for face-to-face client meetings.
23
New Instructions in First 90 Days
6x
ROAS in First 90 Days
£46,000
Pipeline on Day 90
INSIDE THE CAMPAIGN
Day 0 to Day 90
01
Problem
Although Ozan was quickly building a strong reputation, he relied entirely on word of mouth. Aware of the market, he wanted to grow aggressively and capture more business.
“I was getting there without ads, but I knew there was so much more business out there. If more people knew about me, I was confident they’d choose me over the big corporates.”
This was a cold start—no previous ad account, no tracking, no landing pages.
Conveyancing leads are highly competitive, and competing with national firms with massive budgets would be challenging.
02
Solution
We set up the essentials: Google Ads account, landing pages, analytics, and tracking. After a strategy session with Ozan, we focused on clients with faster turnaround times.
With high CPC and a tight budget, we targeted a smaller, focused keyword list aimed at a niche sub-set of clients and created multiple landing pages with minor high-converting variations to gather vital data.
We had to focus on targeting customers we knew had the strongest chance of converting. We couldn’t afford to focus on the maybes. From the brief, we knew exactly who these people were and how to talk to them in the landing page copy.
03
Results
We secured 23 new instructions in 90 days, including several chain-free purchases with a 28-day turnaround—delivering a 6x ROAS.
The remaining in-progress clients created a £46,000 pipeline from a £3000 ad spend.
04
Strategic Takeaway
The key to success lies in the collaboration between a client’s deep understanding of their business and an agency’s expertise in reaching, engaging, and converting customers. A strong partnership that combines both sides—client insight and agency strategy—creates a powerful approach to lead generation. Without one, the potential for growth and success is limited.
CONCLUSION
Ozan knew there was more business to capture beyond his existing network, and through targeted ads, he was able to quickly expand his customer base.
By leveraging both his deep understanding of the market and our expertise in lead generation, he was able to tap into new opportunities and grow his client base faster than he could through word of mouth alone.
OZAN (CLIENT) KEY TAKEAWAY
"I knew there were more clients out there, but they didn't know we existed. Partnering with an agency to get in front of them was the right move."
BEN (BANANA) KEY TAKEAWAY
”When CPC is high and the competition are giants, it can be near-impossible to compete. But when we work with a client who truly understands their customers, we can combine our expertise to create a strategy that gets results against the odds.”
"Most accounts don't need a rebuild - they need a reset in thinking. This was about getting back to basics and keeping things simple"